BIOGRAPHY

Born Sam "TRUF" Hill, this dynamic hip-hop artist hails from the heart of Carson, California, specifically the challenging neighborhood of Scottsdale. TRUF's music is a captivating blend of R&B, blues, and classic West Coast rap, reflecting his journey from overcoming adversity to achieving success.

Raised amidst the harsh realities of Scottsdale, TRUF defied the odds. Instead of succumbing to the allure of street life, he channeled his energy into sports and music. He excelled as a point guard for Carson High. TRUF spent countless hours honing his lyrical craft, freestyling at school and on the streets, and establishing himself as a force in the local rap scene.

TRUF's music is more than just beats and rhymes; it's a raw and honest reflection of his life, his struggles, and his triumphs. His authenticity, passion, and unwavering dedication to his craft set him apart in a crowded industry.

TRUF’s ambition goes far beyond music. He’s a natural-born entrepreneur who founded his own clothing line, EMP Apparel, and record label, EMP Music Group. He also owns a nationwide direct-sales company, TBS Marketing Group, where he develops business owners and helps them scale to reach national audiences. His business model has been successfully franchised across three different time zones. TRUF’s journey is a powerful testament to self-belief, hard work, and the relentless pursuit of one’s dreams.

TRUF's electrifying stage presence has captivated audiences alongside some of the biggest names in the industry. He's opened for legends like Method Man, Redman, Bone Thugs-N-Harmony, DJ Quik, DMX, Nelly, Scarface, and Young Bleu, leaving an indelible mark on fans across the nation and internationally.

His debut album, "Undeniable," featuring collaborations with Boosie BadAzz, The Game, Suga Free, and Yukmouth (The Luniz), has garnered over a million streams. His singles "Body" and "Halo" stormed the iTunes charts, with "Halo" featured on MTV's iconic "Yo! MTV Raps."

TRUF's music has garnered recognition from major publications, including XXL Magazine, Vibe Magazine, The Source Magazine, and the LA Sentinel. His upcoming album boasts features from Jeremih, Suga Free, King Crooked, Yukmouth, and other notable artists. He continues to push boundaries, recently dropping a new single "Dance for Me" featuring the legendary RnB Superstar Jeremih.

While his roots run deep in Carson, TRUF's music is a universal language. He leverages social media to connect with fans globally, sharing his story and inspiring others. His authenticity resonates with listeners from all walks of life, forging a connection that transcends geographical boundaries.

With unwavering passion, entrepreneurial spirit, and undeniable talent, TRUF is a force to be reckoned with. He's more than just a rapper; he's a beacon of hope, a testament to the transformative power of music, and a symbol of what's possible when you dare to dream big.

Keep your eyes and ears open for TRUF's upcoming projects alongside and his continued journey to redefine the hip-hop landscape. His voice will continue to echo through the streets of Carson and reverberate across the global music landscape for years to come.